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Twenty’s Plenty saved fans £396,000 during 2014-15

This is a story from the FSF archive – the FSF and SD merged to become the FSA in 2019.

(Everton & Man City fans say “Twenty’s Plenty” ahead of yesterday’s game)

Last season almost 35,000 top-flight supporters saved £396,000 thanks to Twenty’s Plenty reciprocal deals. Twenty’s Plenty for Away Tickets was launched in 2013 and aims to make away days more affordable by encouraging clubs to set up cheap, reciprocal deals.

Without travelling supporters, and the spectacle they create, football would not attract such mega media deals. Clubs could lose billions.

While football prices are by no means “fixed” we are very proud that Twenty’s Plenty has saved 68,000 fans a total of £738,000 since its launch. In 2013-14 fans saved £342,000.

It’s not just the Premier League where high prices exist though and we’d encourage fans at all clubs to get involved in ticket price campaigns.

Twenty’s Plenty works outside the top-flight too – in June Coventry City agreed to charge away fans visiting the Ricoh Arena no more than £20.

Last season’s top-flight reciprocal deals:

Home Away Fans (#) Saving (£) Total (£)
Swansea City Burnley 1037 10 10370
Swansea City WBA 1646 10 16460
Aston Villa Hull City 1472 10 14720
Southampton Newcastle Utd 1439 12 17268
Sunderland Swansea City 476 10 4760
Stoke Newcastle Utd 1482 10 14820
Swansea City Newcastle Utd 1015 10 10150
Everton Swansea City 1388 10 13880
WBA Newcastle Utd 2,681 24 64344
QPR Burnley 1523 10 15230
Newcastle Utd Everton 3245 5 16225
Burnley QPR 1122 10 11220
Newcastle Utd Southampton 1663 12 19956
Swansea City Sunderland 1630 10 16300
Newcastle Utd Stoke City 1606 10 16060
Hull City Aston Villa 1340 5 6700
WBA Swansea City 1670 10 16700
Burnley Swansea City 1179 10 11790
Everton Newcastle Utd 2340 14 32760
Swansea City Everton 1761 10 17610
Newcastle Utd Swansea City 1243 17 21131
Newcastle Utd WBA 2530 11 27830

– Savings measured against previous season’s equivalent pricing or fixture 

What can I do to back Twenty’s Plenty? Campaign actions:

  • PROTEST: Football fans will make their anger at ticket prices known in a “weekend of action” protests taking place on Saturday 3rd and Sunday 4th October and we want you to get involved. Click here to find out what you can do or email [email protected].
  • LOBBYING: Lobby your club to set up reciprocal deals. No two clubs are the same and this might take different forms – how about starting an email campaign or bring together various fans’ groups and fanzines to meet with your club? If you follow a top-flight club, point out to them they have an unbudgeted £1.2m burning a hole in their pocket. Can they use this on fans?
  • PETITION: Sign our #ShareTVWealth petition – this automatically triggers an email to your club and the relevant league outlining your support for lower prices/redistribution of TV wealth throughout the pyramid. It’s a vital step in this campaign as the Premier League and Football League always insist that clubs hold the power.

What about home fans? Too many clubs charge too much money for tickets – and that often applies to home ticket prices as well (although home fans can benefit from season ticket discounts and local promotions which mean away fans on average pay more). However, we believe a campaign focused on away fans has more chance of delivering results.

Read more on the reasons for that and other Frequently Asked Questions here.

ARTICLE AMENDS: Figures updated on 26th August with Swansea City v Burnley figures added and 27th August with Newcastle United/Spurs games removed as ticket/transport savings were not done on a reciprocal basis.

Thanks to John Browne for the image used in this story.

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Funding partners

  • The Football Association
  • Premier Leage Fans Fund


  • Gamble Aware
  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • Pledgeball
  • SD Europe