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Twenty’s Plenty saved fans £396,000 during 2014-15

This is a story from the FSF archive – the FSF and SD merged to become the FSA in 2019.

(Everton & Man City fans say “Twenty’s Plenty” ahead of yesterday’s game)

Last season almost 35,000 top-flight supporters saved £396,000 thanks to Twenty’s Plenty reciprocal deals. Twenty’s Plenty for Away Tickets was launched in 2013 and aims to make away days more affordable by encouraging clubs to set up cheap, reciprocal deals.

Without travelling supporters, and the spectacle they create, football would not attract such mega media deals. Clubs could lose billions.

While football prices are by no means “fixed” we are very proud that Twenty’s Plenty has saved 68,000 fans a total of £738,000 since its launch. In 2013-14 fans saved £342,000.

It’s not just the Premier League where high prices exist though and we’d encourage fans at all clubs to get involved in ticket price campaigns.

Twenty’s Plenty works outside the top-flight too – in June Coventry City agreed to charge away fans visiting the Ricoh Arena no more than £20.

Last season’s top-flight reciprocal deals:

HomeAwayFans (#)Saving (£)Total (£)
Swansea CityBurnley10371010370
Swansea CityWBA16461016460
Aston VillaHull City14721014720
SouthamptonNewcastle Utd14391217268
SunderlandSwansea City476104760
StokeNewcastle Utd14821014820
Swansea CityNewcastle Utd10151010150
EvertonSwansea City13881013880
WBANewcastle Utd2,6812464344
Newcastle UtdEverton3245516225
Newcastle UtdSouthampton16631219956
Swansea CitySunderland16301016300
Newcastle UtdStoke City16061016060
Hull CityAston Villa134056700
WBASwansea City16701016700
BurnleySwansea City11791011790
EvertonNewcastle Utd23401432760
Swansea CityEverton17611017610
Newcastle UtdSwansea City12431721131
Newcastle UtdWBA25301127830

– Savings measured against previous season’s equivalent pricing or fixture 

What can I do to back Twenty’s Plenty? Campaign actions:

  • PROTEST: Football fans will make their anger at ticket prices known in a “weekend of action” protests taking place on Saturday 3rd and Sunday 4th October and we want you to get involved. Click here to find out what you can do or email
  • LOBBYING: Lobby your club to set up reciprocal deals. No two clubs are the same and this might take different forms – how about starting an email campaign or bring together various fans’ groups and fanzines to meet with your club? If you follow a top-flight club, point out to them they have an unbudgeted £1.2m burning a hole in their pocket. Can they use this on fans?
  • PETITION: Sign our #ShareTVWealth petition – this automatically triggers an email to your club and the relevant league outlining your support for lower prices/redistribution of TV wealth throughout the pyramid. It’s a vital step in this campaign as the Premier League and Football League always insist that clubs hold the power.

What about home fans? Too many clubs charge too much money for tickets – and that often applies to home ticket prices as well (although home fans can benefit from season ticket discounts and local promotions which mean away fans on average pay more). However, we believe a campaign focused on away fans has more chance of delivering results.

Read more on the reasons for that and other Frequently Asked Questions here.

ARTICLE AMENDS: Figures updated on 26th August with Swansea City v Burnley figures added and 27th August with Newcastle United/Spurs games removed as ticket/transport savings were not done on a reciprocal basis.

Thanks to John Browne for the image used in this story.

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Funding partners

  • The Football Association
  • Premier Leage Fans Fund


  • Gamble Aware
  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • SD Europe